Design Atlas
Type
website
Verdict
Niche
Licence
Conditional licence, proprietary freeproprietary-freeFree to view. PepsiCo's terms reserve the site's text, design, images and marks; personal, non-commercial access is permitted, while other reuse is restricted.
Agent channels
none
Pricing
free
Reviewed
Note
Historical 2023 identity announcement; the embedded 30-second video played during review.

← Atlas · Topics: inspiration, typography-and-styles, motion

Pepsi visual identity 2023 ​

Type
website
Verdict
Niche
Licence
Conditional licence, proprietary freeproprietary-freeFree to view. PepsiCo's terms reserve the site's text, design, images and marks; personal, non-commercial access is permitted, while other reuse is restricted.
Agent channels
none
Pricing
free
Reviewed
Note
Historical 2023 identity announcement; the embedded 30-second video played during review.

What it is ​

A PepsiCo press release documenting Pepsi's 2023 logo and visual identity rollout. The page embeds a 30-second announcement video; at review it played and showed the new wordmark and globe on a can against vivid blue ripple graphics.

When to open it ​

Open it to study a dated identity rollout that carries one mark across packaging and moving-image applications, or to compare how a familiar symbol changes while retaining recognizable cues.

Most useful ​

  • The embedded video gives a direct view of the identity in motion, including a can, the globe-and-wordmark lockup and layered electric-blue rings.
  • The visual language uses heavy lettering, high contrast and blue light effects to make the product recognizable against dark settings.

Using it with agents ​

No MCP, CLI, public API, agent skill or llms.txt is published on PepsiCo; the checked llms.txt path resolves to a not-found page. An agent can inspect the announcement and video in a browser and describe the visible identity. Do not reuse the video, Pepsi artwork or marks without permission.

Watch out for ​

  • This is a historical announcement from 2023, not a design kit or current brand-guideline library.
  • The press release describes intended rollout contexts; use the linked media to inspect what is actually visible.
  • PepsiCo's terms permit personal, non-commercial access to site materials and reserve other reuse rights.

Reusable ideas ​

  • Keep a legacy symbol recognizable while changing its wordmark and surrounding visual system.
  • Use a repeated pulse motif to connect static packaging with short-form motion.
  • Let a product silhouette and logo remain legible while color, light and graphic rhythm change around them.

Rebrand Gallery, Google Evolving Identity